Bojana

A talented fashion designer Bojana Ugresic, presenting a new bridal collection called the Touch of Heaven. Our team had the opportunity to capture this amazing bridal line in the Photogenic studio in Belgrade and present it to the Bojana’s official ad campaign.

About Brand

Each peace that comes from Bojana atelier is custom made and designed with special attention to every detail and personality. Signature of their work is lightness, softness, quality of fabrics and above all clean forms and sophistication.

Case Study

Bridal collection delivers a flare of classic and modern romance, and as each gown is custom made, every dress represents a story and timeless piece of art.  The Touch of Heaven is a dreamy world of floating dresses and timeless parts of wardrobe for special occasions. The looks reflect femininity and the touch of sensual simplicity in a romantic and classy vision of Heaven beauty and light. The Look’s in a special way emphasizes the beauty of femininity, sensibility, and delicacy of the wedding dress.

Inspiration

The idea of creating a new collection was sparked four years ago, while Bojana walked along the coast of Geneva Lake in Montreux. She saw a monument of Fredy Mercury on the shore. In that place, he composed and wrote his album Made in Heaven. Bojana felt gratitude for being surrounded by souls of people that lived through their creativity. In addition, Montreux is for reason the place where the most famous jazz festival takes place each year. In other words, she will definitely go back to Montreux again. She was inspired after watching Bohemian Rhapsody last year with her team, to named her collection Touch of Heaven.

Mood Board

Our team with Bojana is going through a process in creating each piece from the collection, using elements of nature, combines with religion storytelling concepts.

Campaign

Our team had the opportunity to capture this amazing bridal line in the Photogenic studio in Belgrade and present it to the Bojana’s official ad campaign. Part of the team that worked on the project was fashion photographer: Rale Radovic, make-up artist: Ena Jovic, hair-stylist: Đurka Ivanovic, scenographer: Miroslav Živanov, photographer-assistant: Drazen Zigic, cinematographer: Đorđe Sojiljković, and Florist: Konstantin Matic.

Photography
TYPOGRAPHY AND FONTS
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Color Selction

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Header Menu Design

Trough campaign photos that we shoot, we tell the story of the brand, and trough each concept that we create for every collection, we put the cover photos in the header as the background below the menu's and names of each page or a single product page elements. Also, we use vary interesting animations to make an experience more present and eye-catching details through the handwritten typography..

Product page Design

The Shopping page is like the rest of the site minimal and simple. We use animations to make an experience more present and eye-catching details through the handwritten typography. Design of the product page is clean and minimal with the most important details about the product itself, with variations of sizes and colors, price range, social share buttons, and make an inquiry with popup option for every single product. Half of the content size took the slider gallery that shows the images of the product, and the other half is textual content. Below the content is recent gallery images that are linked to other product from the collection

Project: Web Design, Creative Development, Photography
Fashion Designer: Bojana Ugrešić
Brand: Bojana
Production: Inspire Shoots
Agency: Inspire Shoots
Location(s): Vogue Brides, Lepota & Zdravlje, Journal Hr
Photographer: Rale Radović
Creative Director: Bojana Ugerešić
Model(s): Mirjana Jovanović
Make-up Artist: Ena Jović
Hair Stylist: Djuka Ivanović
Assistant: Dražen Žigić
Video: Đorđe Stojiljković
Location(s): Photogenic, Belgrade
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